video games in cycling

I never would have thought of this idea. I have arguments for both sides of this idea.  First, it makes me sad that we have to result to using video games installed into exercise equipment to get kids to exercise.  Why aren't parents sending their kids outside to play(which always ends up in some sort of exercise) like my parents always did.  I also can't see any kids saying hey, there's video games in a stationary bike? well, then, i think i will go and use that stationary bike. No. They don't want to exercise and if their parents make them use these bikes, they can't make them peddle and put in any effort.  It's a tough task to get kids involved and exercising, and i don't think that video games is the answer.  With that being said; the same kind of idea is currently working.  Every gym has tons of TV's lined up in front of their treadmills.... It's working for adults, so it must work for kids too, right?